As a travel writer, I’m always inspired by the photographs other travelers take on their trips; I love seeing the world through their eyes — how the ocean looks from their room, how the food looks on their plate, how the luggage looks when it’s packed to the brim and ready to go to the [...]
Hotels
Hotels: Have You “Pinned” Your Brand to Pinterest?
Those of us who work in the travel industry know it’s not enough to just connect with guests and consumers online – we have to be on top of all the ways communication works today; that means for hotels with thousands of rooms in hundreds of countries…. Keeping up with new forms of social media [...]
Hotels
Hotels: Have You Lost Your Human Connection?
Hoteliers often ask me, ‘Why do we need to invest in social media?’ My response: ‘How well are you connected with your consumers?’ My question is usually met with blank stares and raised eyebrows. What does one have to do with another? How does social media have anything to do with getting to know your [...]
