Luxury Travel

What’s Next for Hotel Spas?

The Spa, it’s often one of the best parts of the hotel experience; I’m writing this column from the spa at Blantyre Resort in Lenox, Massachusetts. Just outside the treatment rooms of this cozy little carriage house sits a closed-in glass-wall jacuzzi area, complete with lounge chairs and tables for dining, catching up with friends, [...]

Hotels

How Hotels Inspire Travelers

Hotels are on a mission to differentiate themselves; whether it’s creative food and beverage concepts or day camps for kids, the better and more unique the offerings, the more appealing the hotel. Today, hotels are constantly perfecting the “experience”. It’s not just about perfectly decorated rooms or one-of-a-kind art prints; it’s about providing an experience [...]

Lifestyle

More Hotels Focusing on Fashion Designers

In my opinion, luxury hotels and fashion houses go hand-in-hand; they both offer the best in elegant and trendy concepts – whether in the form of fabric or bathroom toiletries. So it’s no wonder more luxury hotels are turning to to designers to create one-of-a-kind experiences for their guests. While some designers are called on [...]

Hotels

Hotels: Have You “Pinned” Your Brand to Pinterest?

Those of us who work in the travel industry know it’s not enough to just connect with guests and consumers online – we have to be on top of all the ways communication works today; that means for hotels with thousands of rooms in hundreds of countries…. Keeping up with new forms of social media [...]

Hotels

Hotel Lobbies: The Original “Social Network”

Today’s hotel guest is starting to look at the hotel as part of the destination, and not just a place to lay their bags. In an effort to accommodate and engage the social savvy traveler, hotels are starting to recreate their lobby and public areas to invite a more “social space” for guests, and the [...]

Europe Travel

Tale of a True Renaissance: London’s St. Pancras Hotel

If you listen closely, you can still hear the swooshing of the wide Victorian dresses on women as they walked down the hallways of the St. Pancras Hotel in the 1800s. Built to accommodate the glamor of the time, the unusually wide hallways at the St. Pancras are adorned with dimly-lit chandeliers and red and gold [...]

Hotels

Hotels: Have You Lost Your Human Connection?

Hoteliers often ask me, ‘Why do we need to invest in social media?’ My response: ‘How well are you connected with your consumers?’ My question is usually met with blank stares and raised eyebrows. What does one have to do with another? How does social media have anything to do with getting to know your [...]

Asia Travel

Luxury Hotels Embrace 2011 With Social Media, Authentic Experiences

With one month into the new year, hotels have begun implementing their 2011 plans for growth and with good news: spending on luxury travel is on the rise, allowing luxury hotel groups to price out accordingly and recover from a few years of a less-than-ideal bottom lines. Today’s luxury traveler is back in the game, [...]

Hotels

Hotels That Make a Grand First Impression

Walking into a hotel for the first time is like meeting a blind date — first impressions count and if the hotel (or date, for that matter) doesn’t appeal it’s likely you won’t go back for seconds. Hotels hire the best of the best designers to create that unique first impression. Working with space, color, [...]

Asia Travel

First Look: World’s Tallest Hotel, Ritz-Carlton Hong Kong

Maybe the Ritz-Carlton saw the Armani Hotel Dubai in the Burj Khalifa–the current tallest building in the world–as a challenge. Or, maybe the hotel group just wanted to create some local competition with the Park Hyatt Shanghai (to date the highest rooftop observation deck in Asia). Or, maybe still, the pending opening of the tallest [...]

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Brand Consultations

Melanie builds brands through strong media connections, effective use of nontraditional outlets, and thoughtful consultation on your unique story. She works with executive teams across traditional and new media to support that story. Contact Melanie to bring your brand into the spotlight.

Social Media Expertise

Effective social media campaigns start with a thorough understanding of social media’s possibilities. Let Melanie bring her experience with luxury hotels, spas, wineries, health care organizations, other businesses to work for you! Contact Melanie for help with your social media.

Conferences & Events

Melanie has presented at local and national conferences, offering insights into the current media landscape, consumer analysis and business trends. Contact Melanie to bring a compelling voice to your event – one that offers story-building advice for beginners and experts, and gives attendees concrete ways to build their own media presence.

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