Hotels

E.c.ho. Hotel Adds New Flare to Fashionable Milan

Milan is known for many things—art, design, decor and most importantly, fashion—but when it comes to hotels, Milan continuously fights for the spotlight against its sister cities of Rome and Venice. So when Starhotels’ boutique E.c.ho. opened in September 2011, it brought not only a new energy to the hotel industry in the trendy Italian [...]

Hotels

Hotel Spotlight: InterContinental Moscow Tverskaya

Having already established itself as a solid business market, Moscow’s emerging hotel industry is receiving renewed attention from investors looking to tap into a burgeoning leisure class. Not surprisingly, branded assets are leading this new wave of development. Rising from the center of Moscow Centre, for example, is the InterContinental Moscow Tverskaya, which is set [...]

Hotels

Hotel Lobbies: The Original “Social Network”

Today’s hotel guest is starting to look at the hotel as part of the destination, and not just a place to lay their bags. In an effort to accommodate and engage the social savvy traveler, hotels are starting to recreate their lobby and public areas to invite a more “social space” for guests, and the [...]

Brand Consultations

Melanie builds brands through strong media connections, effective use of nontraditional outlets, and thoughtful consultation on your unique story. She works with executive teams across traditional and new media to support that story. Contact Melanie to bring your brand into the spotlight.

Social Media Expertise

Effective social media campaigns start with a thorough understanding of social media’s possibilities. Let Melanie bring her experience with luxury hotels, spas, wineries, health care organizations, other businesses to work for you! Contact Melanie for help with your social media.

Conferences & Events

Melanie has presented at local and national conferences, offering insights into the current media landscape, consumer analysis and business trends. Contact Melanie to bring a compelling voice to your event – one that offers story-building advice for beginners and experts, and gives attendees concrete ways to build their own media presence.

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