As a travel writer, I’m always inspired by the photographs other travelers take on their trips; I love seeing the world through their eyes — how the ocean looks from their room, how the food looks on their plate, how the luggage looks when it’s packed to the brim and ready to go to the airport.
As a brand consultant, I’m always intrigued by how brands – especially those in luxury travel -portray themselves in pictures and words, on websites and in marketing collateral, and of course, live and in person. Thanks to Pinterest, the gap between consumer and brand is lessening giving new opportunity to new travel experiences.
In February I wrote about how hotels can increase their visibility on Pinterset, which at that time was a fairly new social media platform.
Today, the Pinterest boards are so popular they’ve become a go-to when it comes to seeking inspiration for everything from planning a trip to finding a hotel room, booking excursions and even finding a place to dine in a new destination. Pinterest boards – which are organized into topics and include photographs from both the traveler and the brand – are proving inspirational, one picture at a time.