The Ritz-Carlton, Boston
The term ‘luxury’ is synonymous with glamour, grandeur and extravagance, and often accompanied by a hefty price tag. But what if you were told you could travel luxuriously without breaking the bank? That’s the concept of Ritz-Carlton’s brand strategy, and more travelers are finding that ‘casual elegance’ means living it up without breaking the bank.
The Ritz-Carlton Hotel Company has been around for nearly 100 years and has set the gold standard in luxury hospitality worldwide. Its first hotel, The Ritz-Carlton, Boston opened on May 19, 1927 with a room rate of just $15 – mere pennies in today’s pockets, but a stretch for those recovering during the Great Depression. Throughout its century-long life, the Ritz-Carlton weathered the economic storms and continued to provide a level of quality synonymous with luxury.
I recently spoke with Simon Cooper, president and chief operating officer of The Ritz-Carlton Hotel Company, to get his thoughts on how luxury, by definition, has changed over the years, and I also got a sneak peak at what’s to come in the next 100 years for the Ritz-Carlton.
Read my entire interview with Ritz-Carlton President and Chief Operating Officer Simon Cooper on Gadling.
