Those of us who work in the travel industry know it’s not enough to just connect with guests and consumers online – we have to be on top of all the ways communication works today; that means for hotels with thousands of rooms in hundreds of countries….
Keeping up with new forms of social media can get chaotic, but today’s new media – and the way consumers approach new media – is all about being fast, influential and unique. So when I heard of Pinterest, a new social media platform built on the idea of posting pictures people find “inspirational”, I was intrigued.
Can another new platform really peak interest? Will it help drive revenue to businesses or create new opportunities for consumers? Pinterest’s concept is simple: find what you like on the web and “pin” it to your account (called “boards”) so others can see it. This spans the gamut of industries from cooking to fashion to travel, but is it a worthwhile avenue for hotels to explore?
Read more about what Pinterest means to hotels from my column in 4Hoteliers.
