Hoteliers often ask me, ‘Why do we need to invest in social media?’ My response: ‘How well are you connected with your consumers?’
My question is usually met with blank stares and raised eyebrows. What does one have to do with another? How does social media have anything to do with getting to know your consumer? Simply: it has everything to do with it. Social media is often the human connection hotels are missing.
It’s easy to get lost in the groove of the workday. Between meetings, management, last-minute owner requests and endless press calls, the day of a hotelier can quickly turn from ease and engagement to chaos and commotion. So how do monitor the demands of your guests with the demands of your day? Social media.
Read more from my column on how hotels can increase their “human connection” through social media on 4Hoteliers.com
