Facebook unveiled a major change in how users feel today. After months of speculation and testing, the social network finally rolled out reactions for users beyond a simple “like.” Facebook users will start to see these new reaction icons in their feed over the next few days.

The update features five new reactions – Love, Haha, Wow, Sad and Angry – in addition to the traditional “Like” button.

What Are Reactions?

Reactions work in the same way as likes: You simply hold down the “Like” button (on mobile) or hover over it (on desktop) to view all five reactions, then tap the reaction you want to add to a post…

Read more from my op-ed in MediaPost

Categories: Digital Media

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