SOCIAL MEDIA

Effective social media campaigns start with a thorough understanding of social media’s possibilities. Let Melanie bring her experience with luxury hotels, spas, wineries, health care organizations, other businesses to work for you on social channels. Contact Melanie for help with your social media.

BRAND CONSULTATION

Melanie builds brands through strong media connections, effective use of nontraditional outlets, and thoughtful consultation on your unique story. She works with executive teams across traditional and new media to support that story. Contact Melanie to bring your brand into the spotlight.

CONTENT MARKETING

The right words ensure your brand is recognized, but are you reaching the right audience? From long-form articles to 140-character tweets and multi-media campaigns, content marketing is an essential element to increase your brand's awareness. Contact Melanie for more content marketing services.
Posted on Apr - 20 - 2015

Mandarin Oriental Hotel Group is creating its own social channel with user-generated content that encourages guests to share their experiences. The channel hosts a space for both the celebrity fans and guests to post images and descriptions of experiences to [...]

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Posted on Apr - 20 - 2015

White parties, moonlight rendezvous, sipping Chardonnay at sunset. Renting a summer home has all the makings of a good beach read, but when it comes to vacation homes, there’s a lot to consider: location, décor, price, owners and neighbors, just [...]

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Posted on Jan - 2 - 2015

We’ve talked about using photos to help promote your hotel and destination, but are you using them correctly? Image-sharing platforms like Instagram and Pinterest provide excellent opportunities for hotels to showcase their unique offerings and services, and capture the wanderlust [...]

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Posted on Aug - 26 - 2014

I got the pleasure of being one of the first reporter’s inside Boston’s upcoming Bar Boulud. Here’s a sneak peek at what you can expect when the restaurant opens this fall in Boston: Bar Boulud is already the most-talked-about restaurant [...]

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